Fighting Online Disinformation

The vast majority of social media users around the world have interacted with deliberately misleading content—in the networked age, more than ever, it is far too easy for bad actors to create and scale disinformation online. Whether you’re an individual, concerned about the state of the media and eager to be part of a better future, or part of a political, cause-based, or consumer brand under threat of targeted disinformation, this workshop will give you the tools, tactics and training you need to analyze, organize, and mobilize against disinformation online.

Who Should Attend?

Anyone with a reputation to protect, online or off — especially political organizers, non-profit marketing and communications specialists, and brand PR professionals

What Will You Learn?

• What Misled Us Here – The history and current state of the truth crisis in the networked age
• Why Fake Beats Facts – The psychology behind effective disinformation, how it works and why it’s uniquely dangerous
• Detecting Disinformation – How to identify disinformation across media
• The Propaganda Playbook – Overview of the tactics of bad actors and propaganda networks
• Facing the Factless – The principles and practices to effectively undermine disinformation
• Community Immunity – How to inoculate your social audience against disinformation at scale
• The Trust Us League – The institutions, individuals, and initiatives fighting for a factual future