Human-Powered Social Media Workshop

In the workplace, the marketplace, and the world, social media is the most powerful (and underutilized) tool for building legendary brands, organizing powerful movements, and driving real world action.

Yet, the majority of modern marketers and changemakers lack the tools and training to effectively measure, manage, and monetize their social media efforts in a clear and compelling way. In this one-day intensive, the team will take participants through the hands-on training and human-powered principles behind Be The Change Revolutions, the award-winning social media agency behind some of America’s most beloved corporate brands and humanitarian organizations online.

Whether you’re an entry level associate or a seasoned executive, this workshop will fundamentally transform the way you approach social media and manage the ROI of owned, earned, and paid campaigns for good. Learn the mindset behind some of social media’s biggest wins, and how you can apply simple, proven practices immediately to your brand or business to drive noticeably better results with your existing resources.

Who Should Attend?

• Corporate Brand Marketers/PR Professionals
• Non-Profit Marketing/Communications Professionals
• Government/Public Sector Marketing & Communications Professionals

What Will You Learn?

• Social Listening & Intelligence — major brands miss 96% of online conversation relevant to their business. From big-name enterprise tech to the world of free/open-source tools exclusive to social media masterminds, we’ll share the tools and techniques that deliver real insights from real time media to drive real world results.
• Identifying & Earning Influence Online — amazingly, fewer than 50 people are actively influencing the majority of content and conversation on any given topic online. We’ll get hands-on with audience and conversation analysis on social so you know who matters most to your brand, what matters most to them, and how to use that insight to drive your own unprecedented results.
• Human-Powered Strategy — word-of-mouth remains the most significant driver of sentiment and spending, and activating that potential requires more than a set it and forget it marketing plan. We’ll share the human-powered principles behind BTC’s most successful activations, and how to identify and activate communities, advocates, and influencers to shape, scale, and (most importantly) sustain word of mouth momentum for your brand/business.
• The Movement Marketing Model — we built one of America’s fastest-growing marketing agencies on the same principles that propelled the most influential movements of the networked age. You’ll learn what it means to adopt a movement marketing mindset, and the role of organic content, paid media, earned influence, and active engagement in moving audiences to action on and offline.
• Evergreen Engagement & Activation — the biggest opportunity most brands miss is in the real-time power of social. We’ll show you how the best in the business engage and manage ongoing relationships with online communities, influencers, and advocates, as well as how to grow your own following with loyal fans through proven, repeatable tactics.
• User-Generated Content — over 90% of content about any brand is created by the audience. Beyond understanding how to listen and leverage the insights from conversation, we’ll teach you the tools and tactics that power organic brand advocacy and how to inspire your biggest fans to evangelize for your brand online in the most authentic (and effective) ways.
• Where, Oh Where, is My ROI? — according to CMO surveys, the #1 challenge marketers face is connecting their investments in online channels to meaningful bottom-line returns. Unlike those CMOs, you’ll leave this workshop with a clear understanding of how to measure, manage, and master the ROI of social media efforts so you can win the internet from day one, and never look back.